About Our Approach

Meet Sherif Massoud, Chief Executive Officer.

A Vision Built on Experience

Sherif Massoud, Edara Property Services’ CEO, brings a lifelong passion for real estate to the company’s leadership. His early interest, fueled by the dream of homeownership, led him to achieve that goal in Geneve, Switzerland during the early 2000s. Since then, he has amassed extensive experience in the Swiss, U.A.E., and Egyptian real estate markets, encompassing leasing, buying, selling, and managing residential and administrative properties.

Empowering Clients with a Comprehensive Approach

Edara Property Services reflects Sherif Massoud’s commitment to client success. The company offers a diverse range of services, including real estate brokerage, property management, and interior design. This comprehensive approach caters to a wide clientele, from first-time buyers venturing into the market to seasoned investors seeking strategic guidance. Edara is unwavering in its dedication to providing personalized service, ensuring that each client receives a solution tailored to their specific needs.

Our Approach

Vision: Elevating Customer Service, Driving Business Growth

Edara believes that by providing excellent customer service, we can build strong relationships with Our clients and achieve long-term success.

People and Culture: Empowering a Diverse and Thriving Team

Edara cultivates a diverse and inclusive workplace that empowers employees. We believe a happy and fulfilled team translates to exceptional service for clients and overall success.

Practices and Values: Unwavering Integrity, Exceptional Service

Edara prioritizes ethical conduct with complete transparency and integrity. As, we focus on trust fosters exceptional service and optimal results for our clients.

Experience and expertise: A Team of Market Leaders

Edara leverages a team of experienced experts who are passionate about staying informed. This commitment to ongoing learning ensures clients receive the most accurate and current real estate guidance.

Goals and Benchmarks: Measuring Success, Driving Excellence

Edara tracks progress through internal and external benchmarks, ensuring a data-driven approach to exceeding customer satisfaction and achieving strong business results.

Sustainability and innovation: Driving Sustainable Growth Through Innovation

Edara prioritizes continuous innovation in products, techniques, and ideas to stay competitive and deliver exceptional value. Our commitment to sustainability goes beyond the environment, encompassing responsible growth for the company, our people, and the surrounding environment.

Meet our team

Our dedicated team is passionate about providing exceptional service and innovative solutions.

Rahma Awaga

Admin Manager

Eslam Al Sherbieny

Commercial Sales Executive

Esraa Ibrahim

Listing Coordinator

Mahmoud Atef

Residential - Commercial Sales Agent

Mira Al Halawany

Sales Development Representative

Hiring

Director of Sales

TESTIMONIALS

Frequently Asked Questions

  • Buying, selling, and renting properties
  • Property management
  • Investment advice
  • Facility management
  • Market analysis & Valuation
  •  
  • Commission based on the sale price or rental amount
  • Flat fees
  • Hourly rates
  •  
  • Maadi: Residential, Administrative, and Commercial.
  • New Cairo: Administrative and Commercial.
  • A+ Compounds: Residential and Administrative.
  •  
  • Residential, Administrative, commercial, or luxury properties
  • Specific neighborhoods: Maadi and New Cairo
    •  
  • Access to our fresh listings
  • Personalized search criteria
  • Scheduled showings
  •  
  1.  
  • We charge a 5% commission on property sales, split evenly between the buyer and seller.
  • For rental properties, both the landlord and tenant pay a commission equal to one month’s rent.
  •  
  •  
  • Market analysis
  • Negotiation skills
  • Understanding of local trends
  •  
  •  
  • Marketing strategies
  • Tenant screening
  • Lease agreement preparation
  •  
  • Process for handling maintenance requests
  • Vendor relationships.
  •  

OUR RESULTS

Current Listing Volume
EGP 0 M
Total Sold 2020 - 2024
EGP 350 M
Lifetime Sales Volume
EGP 0 B

In need of support?
Get in touch!

Compare Listings