CEO's Vision: Our Path Forward
A Message from Sherif Massoud: Your Expert Real Estate Broker in Egypt
Welcome to Edara. As the CEO and a passionate real estate broker, I founded this company to bridge the gap between international standards and the Egyptian market. My journey from Geneva to Cairo is dedicated to securing your assets and maximizing your investment.
Our Approach
Vision: Elevating Customer Service, Driving Business Growth
Edara believes that by providing excellent customer service, we can build strong relationships with Our clients and achieve long-term success.
People and Culture: Empowering a Diverse and Thriving Team
Edara cultivates a diverse and inclusive workplace that empowers employees. We believe a happy and fulfilled team translates to exceptional service for clients and overall success.
Practices and Values: Unwavering Integrity, Exceptional Service
Edara prioritizes ethical conduct with complete transparency and integrity. As, we focus on trust fosters exceptional service and optimal results for our clients.
Experience and expertise: A Team of Market Leaders
Edara leverages a team of experienced experts who are passionate about staying informed. This commitment to ongoing learning ensures clients receive the most accurate and current real estate guidance.
Goals and Benchmarks: Measuring Success, Driving Excellence
Edara tracks progress through internal and external benchmarks, ensuring a data-driven approach to exceeding customer satisfaction and achieving strong business results.
Sustainability and innovation: Driving Sustainable Growth Through Innovation
Edara prioritizes continuous innovation in products, techniques, and ideas to stay competitive and deliver exceptional value. Our commitment to sustainability goes beyond the environment, encompassing responsible growth for the company, our people, and the surrounding environment.
Meet our team
Our dedicated team is passionate about providing exceptional service and innovative solutions.
Rahma Awaga
Eslam Al Sherbieny
Esraa Ibrahim
Mahmoud Atef
Mira Al Halawany
Shereen Badawy
TESTIMONIALS
Frequently Asked Questions
- Buying, selling, and renting properties
- Property management
- Investment advice
- Facility management
- Market analysis & Valuation
- Commission based on the sale price or rental amount
- Flat fees
- Hourly rates
- Maadi: Residential, Administrative, and Commercial.
- New Cairo: Administrative and Commercial.
- A+ Compounds: Residential and Administrative.
- Residential, Administrative, commercial, or luxury properties
- Specific neighborhoods: Maadi and New Cairo
- Access to our fresh listings
- Personalized search criteria
- Scheduled showings
- We charge a 5% commission on property sales, split evenly between the buyer and seller.
- For rental properties, both the landlord and tenant pay a commission equal to one month’s rent.
- Market analysis
- Negotiation skills
- Understanding of local trends
- Marketing strategies
- Tenant screening
- Lease agreement preparation
- Process for handling maintenance requests
- Vendor relationships.
